"Parents residing in the northern part of London wants to find an exceptional and skilled educator to guide their most junior child on his first steps to becoming an English gentleman."
Looking at this listing, you might easily skip the term "initial stages" as simple a turn of phrase.
Yet, it may be the most significant part of this unique employment listing, as it aims to hire a teacher for a one-year-old.
Many of submissions have since been sent in since the unnamed family advertised their request for the highly paid tutor, who must be "an exceptional individual".
Over the last few weeks, the advert has attracted notice across the media, with numerous asking why?
Forward-Thinking Method
Adam Caller, head and founder of Tutors International, which is helping the family in their search, explained that despite initial skepticism, he viewed the concept "far sighted", and "advanced".
When he consulted the family, he said they recognized the unusual character of their request, and how young their son is.
However, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that stage "cultural influence had already taken hold".
But what does the family indicate by "cultural leaning"?
It's "everything", the expert replied. "The way you eat, the manner you speak".
He said the older sibling had picked up "extremely delicate, non-verbal cues" from the family, and had taken on their cultural norms. The family told the consultant they hoped to prevent history to repeat itself with their infant.
The intention: To engage a British tutor, who must speak with RP, to influence the baby right from the beginning.
Osmotic Learning
"A great deal of the development at the outset here is somewhat absorbed naturally," said the CEO.
It's through this osmosis that the family are hoping the child will acquire the UK customs they wish to instil.
He noted the tutor needed to be somebody who attended "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The tutor must be the appropriate candidate, they'll be performing things they may not realize they're doing, just naturally," he added.
Cost Not Relevant
The family informed Adam the chosen tutor should preferably also have knowledge of or passion in horse riding, alpine skiing, artistic pursuits and music so as to inspire the child in a wide range of interests.
More than that though, he said the family wanted the tutor to register the child on a selection of courses so the child would be "horseback riding and learning an musical instrument by the time they are approximately three years old".
In the family's perspective, helping their son become a "English gentleman" will lead to accomplishment and provide access.
"Considering the pros and cons of that, because it's definitely a class statement," he adds.
However, notwithstanding all this instruction in "UK identity", would the child pick up alleged cultural leaning from the globally influenced family he lives with anyway?
"Certainly", answered Adam. "They understand this may not work, but they've merely embraced the perspective of, 'why not attempt it and we'll proceed as soon as we can', because the expense of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the education sector who have these doubts.
Peter Cui, CEO and founder of a tutoring service, who also offer private tutors, commented that "the process of adopting dual cultures, or indeed, discovering oneself, is something that must be lived into, not engineered."
Peter wrote that he had relocated from the Far East to the Britain at the period of seven, and had been educated knowing and living dual heritages. He progressed to be educated at a prestigious UK institution.
"The idea that an individual can function as a representation of English culture, an individual who can possibly transfer the attributes of a English gentleman onto a 12-month-old child, seems to me idealistic and impractical," he wrote.
"From my perspective, having a quintessentially UK tutor from early childhood will not instantly create the outcome they want.
"I did not have such a tutor, and however I have been fortunate enough to live several of the situations they hope for their son."
He continued: "The fact is, cultural identity should not be imposed from the outside; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Naturally, Britishness is something Adam hopes can be taught – and marketed.
"I believe the reality that the global community views us in this regard is something that we should be cherishing|valuing|appreciating