TikTok is introducing a new feature that enables them to reduce the amount of AI-made media appearing in their timelines. This step comes as the service disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread release. This shift comes amid a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is classified as “AI slop”, a label for inferior, factory-style content that is frequently illogical or surreal.
Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to provide users the power to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network identified as artificially created. Overall, in excess of 100 m videos are added to the platform daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be capable of reduce or increase the level of AI-generated videos they watch by opening the “manage topic” option in the app and picking AI-made media. Additional categories that currently be adjusted under the tool cover current affairs, fashion, beauty, and choreography.
Platform Guidelines
Its guidelines require creators to identify lifelike AI-generated content, and it forbids harmful fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the service will now apply an “AI-made” watermark to content created with its built-in AI features, or detected by an cross-platform project for spotting artificial media. This step is designed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
The company is also establishing a $2 million AI literacy fund for specialists and institutions to create learning resources about ethical AI use. This program will benefit educational bodies dedicated to training computer science.
Content Safety Approach
TikTok has justified its safety measures, during discussion over plans to make redundant numerous safety staff in the United Kingdom. It is planning to cut 439 jobs in its content moderation team in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official clarified that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content before it gets reviewed by humans. The company reported a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
